• The World of Leo

    License

    Join the World of Leo – Let’s Create Together

    We’re excited to expand our licensed product portfolio with new categories that reflect our playful universe – such as toys, games, homeware, clothing, and more.

    We welcome partnerships with brands and manufacturers who share our values and want to bring the spirit of Leo to life through their products. All licensing projects must align with our focus on:


    • Playfulness and joy

      • Every product should embody the fun, movement, and creativity that define Leo.



    • Quality and safety

      • Products must meet high safety standards and be produced with care for people and the planet.



    • Smart design and affordability

      • We value design that stands out and adds real value to families – both functionally and emotionally.



    • Shared values

      • We prioritize partners who care about children’s well-being, health, and rights.



    From the Jungle to the Kitchen Table

    We’ve already launched several popular food products in collaboration with carefully selected partners!

    Jungle Ice Cream Mix – with Triumf Glass

    A vibrant 15-pack of family-favorite ice creams, perfect for every mini adventurer.

    MelonMums Ice Cream – with Triumf Glass

    A 1.75L creamy melon dream that brings a taste of summer fun into your home.

    Fruit Bites – with MyBite

    Raisin-based fruit bars made for healthy snacking – a smart and playful energy boost.

    What You Get as a Licensee

    As a licensee, you gain access to our design toolkit, including:

    • Brand assets and visual identity
    • Logo files, typography, patterns, and color palettes
    • Playful characters and graphic elements from Leo’s world
    • Packaging and product inspiration
    • Guidelines for tone, storytelling, and customer experience

    We’re hands-on throughout the development process – from concept to market launch – and can offer support in product design, marketing activation, and distribution strategy.

    A Brand Families Trust

    Leo’s is one of the leading family entertainment brands in Northern Europe. With over five million visitors every year and a beloved digital community, products that carry the Leo name represent quality, safety, and excitement for children and parents.

    Let’s make every day more playful – together.

    Let’s Talk!

    Do you have an idea for a product that fits the world of Leo? We’d love to hear from you.

    Please send a brief introduction to your concept and company to anna.mattsson@leoslekland.se.

    Licensing - About Leo's | Leo's Lekland